Agency life is more than the hashtag we see on pithy social media posts. Agency life is both beautiful and ugly. This blog features an insider look from an outsiders perspective. We will be posting periodically when the ridiculous must be shared.
The inspiration for this blog comes from the truth that is often spoken off screen by different members of the agency world and not shared with the clients or anyone else outside the agency. There is a reason for this as you will see as you read this blog over time.
This is not an angry rant or place to get even for a real or perceive injustice. This blog is a place for the truth when and where the truth is missing or deserves to be shared. For example, our initial topics include the following:
People are expendable – a story of 4 days to termination
Client connection – the power of caring and having passion for the brand, products, and people that make up the client AND how this is a rare differentiator
Ageism – at first I watch it and then I experienced it again and again
Mid-management vulnerability – youth is less expensive
Brow beating – media buying at its worst
We are hoping this effort is fun, funny, and insightful. We will see.
A Sign of Weakness
There is a unique kind of math when it comes to agency life, where one equals two and two equals six. This can be seen at events like a trade show where an agency has convinced its client that having six team members on site is better than having two. This show of strength is…
Browbeating
I just saw a post celebrating the tenure of an agency media buyer. The post was generous, kind, but misleading when it claimed a mastery of data as the tool for her success as a media buyer. Let’s be honest, most media buying is simply beating the hell out of the media reps to gain…
Money Good, Client Bad!
This is a piece of advice we were given and told to repeat as the stresses of agency life begin to build and overwhelm. Money good, client bad. It is something that has been repeated a thousand times in a variety of different ways in team meetings, billing meetings, partners meetings, and in private. As…
Agency Life 